Simone Mahler
✹Art Direction

シモーネ・マーラープロジェクトはアートディレクタープロジェクトです。

The brand Simone Mahler wants to redesign their communication and rejuvenate their core audience. After analyzing the history and values of the brand, we wanted to focus on transparency, which is fundamental for consumers today, especially on the two essential words of this brand: pleasure and performance.

A mineral and minimalist universe allows the brand to live in the long term: give up the superfluous to keep only the essentials, affirms the high-end side and the know-how of Simone Mahler.

Rebrand of the logo, symbol, packaging, website, the photographic, video universe and also the digital communication of the brand.